-01.svg "GGI main logo")
We make digital more beautiful
LOGO
Gray Group International's new logo represents the company's values, beliefs, and vision. Its sleek and modern design is important to us. So we want to make sure that it looks that way in every application. Please use these guidelines when using our logo.
Do use the primary logo on clean, white backgrounds with plenty of space around it.
Do use the light logo and icon on dark backgrounds within the GGI color palette.
Do use the mono logos and icon when pairing the logo with colors not in our palette.
Do use the icon to represent GGI when the logo wouldn’t be readable.
Don’t change the color of the “Text” use only the ones that are available for download.
Don’t edit the logo or create one in addition to those available for download.
Don’t place the primary logo on colors outside our brand palette or colors with low contrast. Use the ‘Mono White’ logo for this.
Don’t shrink the primary logo to an unreadable size. Switch to the icon when you need something smaller.
Color
Our primary color palette consists of two colors, green and blue, and one secondary color, grey. These colors represent our vision, values, and beliefs of our brand.
Primary Palette
#00E8BD
C 60 M 0 Y 40 K 0
R 0 G 232 B 189
#005EB8
C 90 M 67 Y 0 K 0
R 0 G 94 B 184
Secondary Palette
#4D4D4D
C 65 M 58 Y 57 K37
R 77 G 77 B 77
Type
Inter is Gray Group International type family of choice. See below for a breakdown of inter font hierarchy. Here are a few things to watch out for regarding typography:
· Don’t write headlines or body copy in all caps
· Use exclamation points sparingly
· Make sure to superscript instances of ® and ™
· Write out ‘and’ rather than using an ampersand
· Stick with the color combinations for background and font in the interactive module below
we can make it happen!
Weight
Tracking
Case
Bold
-0.2
Title/Sentence Case
you realize your vision.
Weight
Tracking
Case
Semibold
-0.2
All Caps
We believe everyone deserves to live a life full of meaning, purpose, and joy. By helping people live their best lives today, we can change the world for the better. We choose to be the change our world needs to help people live their best lives, wherever they are.
Weight
Tracking
Case
Light or Regular
-0.2
Sentence Case
BACKGROUND
TEXT
DOWNLOAD
Questions?
Contact our design team at design@graygrouptimtl.com